Better than Poutine

I know, what could be better that a steaming plate of fries, gravy and cheese curd? Fries, gravy, cheese curd and bacon, that’s what! Throw in some fresh shallots, chilli, and a splash of roasted bone marrow and duck gravy, and we turn this popular French-Canadian dish into a something sublime.

Breakfast at my House

During the week we’re often walking out the door with a coffee in one hand and slice of toast in the other, but on weekends breakfast is never rushed. It’s a late affair, sometimes spilling over to lunch, with lots of reading and chatter in between courses of fruits, poached eggs, honey and toast. One of our favorite things we like to serve when friends are visiting are buckwheat blueberry pancakes.

Market research

Market research is a process of collecting, interpreting n analysing information. This information is about a target market, consumers  & competitiors

Market research will help to build the proper profile of customer. Help to gain valuable insights like their age,sex,location& income….

Market research consists of systematically gathering data about people or companies – a market – and then analyzing it to better understand what that group of people needs. The results of market research, which are usually summarized in a report, are then used to help business owners make more informed decisions about the company’s strategies, operations, and potential customer base.

Types of Market Research

While there are a number of market research tools you can use, there are really only two types of market research data:

  • Primary. Primary data is first-hand information you gather yourself, or with the help of a market research firm. You control it.
  • Secondary. Secondary data is pre-existing public information, such as the data shared in magazines and newspapers, government or industry reports. You can analyze the data in new ways, but the information is available to a large number of people.

Primary Market Research Tools

While primary research is more time-consuming and expensive, sometimes it’s the only way to get the information you need. The most common primary research tools are:

  • Surveys. Asking customers a series of questions to better understand how they feel about a product’s features, or about the experience they had during their hotel stay, for example, are two possible uses of a survey. Surveys consist of a list of questions that can be shared with an individual by phone, in person, on a card or paper, or online using a survey software.
  • Focus groups. Bringing together groups of people with a common characteristic, such as age, hobby, or buying habits, to better understanding their likes and dislikes is a focus group. Focus groups typically consist of 8-12 people with a moderator who poses questions for the group to discuss. They are a useful way of getting feedback on a new product, new features, or new ad campaign.

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